Università della Svizzera italiana
Lugano, Switzerland, March 10-12, 2011
The Thought Leaders International Conference in Brand Management seeks to engender the advancement of knowledge
about brand management amongst scholars by disseminating new research and by encouraging the evolution
of new research themes. It wishes to reflect current work and as such no stipulations are made about the aspect of
brand management being researched. An eclectic perspective is being sought. This international conference also aims
to narrow the gap between academia and commerce by having presentations from internationally renowned practitioners
whose significant senior experience is regarded as being at the cutting edge of application.
Call for papers - deadline
Call for Papers deadline is October 1, 2010. For author guidelines and additional information, please click here.